About Soom Lighting
Search it. Zoom it. Light it.
Soom = S (Search) + OOM (Zoom) — pronounced like room, because every light belongs in one. Soom Lighting is the world’s first search-by-image lighting wholesale platform: snap a photo of any lamp you love, and our visual engine matches it across a catalogue built for 50,000+ SKUs at factory-direct wholesale prices.
What We Do
We connect importers, retailers, contractors and hospitality buyers directly with verified lighting factories. Our catalogue spans indoor and outdoor lighting, browsable six ways — by space, category, style, room, material and brand — so sourcing teams can find the exact fixture, at the exact specification, in minutes instead of weeks.
From Data Point to Finished Product
Our AI-powered product development and procurement assistant enables us to deliver unique, exclusive products to our customers with short lead times — turning market data and design trends into finished, production-ready fixtures faster than traditional sourcing.
Our Mission
To make sourcing lighting as simple as taking a photo. We believe wholesale buyers deserve the same visual, instant experience consumers enjoy — combined with factory-direct economics, rigorous quality control and reliable global logistics.
How We Work
1 · Search
Upload any photo — a hotel chandelier, a Pinterest lamp, a competitor’s fixture — and our visual search finds matching SKUs.
2 · Zoom
Compare specifications, finishes, color temperatures and variants. Order a US$200 sample to verify quality first-hand.
3 · Light
Confirm bulk pricing via RFQ, and we handle production QC, consolidation and delivery to 120+ countries.